Role of Small Business Consultant During Pandemic

Introduction: A small business consultant is someone who deals mainly with start up firms. is responsible to advise the owners on proper business strategies, how to do marketing plan and its execution, set up goal sheet, nurture the performance level of the employees and so on. But due to the threat of pandemic the small business consultants’ profession is in real demand.

Entrepreneurs now a days prefer to start with small firms like themed café, online delivery businesses like clothing, accessories, food etc. Non-essential items manufacturing firms etc. In order to run such firms properly they need a consultant. But this pandemic has played a great threat for small business firms. Due to consecutive lockdowns the footfalls in cafes, restaurants, malls have become very less. As a result, there is a down fall in overall economy. The small business consultant, needs to play the vital role in order to give a boost to such startup firms or entrepreneurs’ businesses.

The consultant is supposed to continue to do market survey, develop strategies and implement ides to firms.
Execute more ideas of promotion, increase publicity, and spread awareness of products an organization is producing.
Come up with relevant business ideas which may run good during pandemic. Such as mask manufacturing, sanitizers, cleaning staffs, anti-bacterial soaps, manufacturing necessary medicines, or drugs to prevent from covid19.

Motivate the self-employed persons, the owners so that they must continue with their firms.
Check the financial part. Come up with ideas how to manage new funds, if possible, create new funding schemes.
Develop and implement new training programs, retention plans. Plan and ensure the continuity of their salary.
Conclusion: With the above discussion it can be said easily that the small business consultant, is playing pivotal role in managing the business firms. They are the best motivator for the entrepreneurs in this pandemic.